Nov 9

Verizon out with more ‘There’s a Map for That’ Ads

Category: iPhone & Co.

Verizon has responded to AT&T’s lawsuit with three more ads comparing coverage maps between the two companies.

The ads also take shots at the iPhone but the one showing the front of the device uses a lookalike.

AT&T recently sued Verizon over their “There’s a Map for That” ad which they feel confuses customers into thinking AT&T’s coverage is horrible.

In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn — a sign that customers are quite happy with the service they receive.

 

 

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  1. iWorld » AT&T hits back at Verizon with new Ad November 19th, 2009 11:38 AM

    [...] getting sick of Verizon’s “There’s A Map for That” Ads, AT&T has launched a new campaign against Verizon, comparing the two side by [...]

  2. [...] has decided to unleash yet another TV ad targeting Verizon and their previous massive “There’s a Map for That” campaign. Talk about being a wet blanket… In this new national TV spot, actor Luke [...]

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