Mercedes-Benz USA and Hughes Telematics today launched mbrace, a new telematics offering that brings an unprecedented level of connectivity to Mercedes-Benz drivers and begins the process of allowing them to customize their in-vehicle experiences to fit their daily needs. Powered by HTI, mbrace is now available on all new Mercedes-Benz vehicles sold through authorized dealers in the United States, and mbrace replaces Tele Aid, which was the previous telematics system that MBUSA has offered for the past 10 years, for such vehicles. In addition, most current Mercedes-Benz owners with the Tele Aid system will be eligible to upgrade to the new mbrace system.

“When we first launched our Telematics platform it contained features many vehicles still lack today, and now we want to take our offering to the next level,” said Sascha Simon, director of advanced product planning, MBUSA. “With mbrace, we begin the introduction of a whole new generation of innovative and personalized services that fit our drivers’ mobile lifestyles, keeping them connected to the people, places and services that are important to them and offering them enhanced safety, security and navigation options. Most importantly, the flexibility of Hughes Telematics’ architecture will also allow us to continually add new features and innovations that will keep Mercedes-Benz on the forefront of in-vehicle services.”

Read more about it here.

[via iClarified]