Feb 9
Apple failed to convince potential buyers of iPad
With the recent unveiling of the Apple iPad on Jan 27th, Apple failed to convince new buyers and lost potential buyers of the iPad if a recent survey by Retrevo is to be believed.
Retrevo’s latest study asked consumers whether or not they had heard about the tablet before the tablet was introduced and again after the announcement.
The word definitely got out as the number of respondents saying they had heard about the tablet rose from 48% shortly before the announcement to over 80% after the media frenzy on January 27th. Unfortunately for Apple, the number if respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement.
The full article can be accessed over here.
[via iClarified]
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